Product Management 101 Online Course
Gain core product management skills: set precise goals, research users, benchmark competitors, enhance experiences, measure metrics, and mitigate risks to deliver superior products and team up effectively with product and design groups. This course equips you with practical tools for success in dynamic environments.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This online course delivers hands-on, efficient training in product management essentials. Master defining goals, selecting KPIs, prioritising tasks using reliable frameworks, analysing competitors, creating targeted user personas, and improving course and website designs. Track vital metrics, conduct straightforward experiments, manage post-launch risks, and develop iterative roadmaps to boost enrolment, completion rates, and user satisfaction.
Elevify advantages
Develop skills
- Goal setting and prioritisation: craft clear, KPI-focused product goals quickly.
- Competitive analysis: review competitor product management courses to refine your offering.
- User research and personas: identify user segments, map journeys, and pinpoint enrolment obstacles.
- Metrics and experiments: monitor conversion funnels and conduct effective lean A/B tests.
- Post-launch planning: handle risks and update roadmaps using data-driven insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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