Product Analytics Course
Dive deep into product analytics to create better features and lift retention rates. Build expertise in SQL, Python, essential metrics like DAU, WAU, and D7 retention, A/B testing, and user segmentation. Convert event data into straightforward product strategies and proven results that matter for business growth in dynamic markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills in defining, tracking, and enhancing vital product metrics such as retention, daily active use, and user engagement. Master data cleaning, cohort building, SQL and Python analysis, plus statistical techniques to assess features like Smart Reminders. Transform raw event data into actionable insights, solid decisions, and targeted experiments that deliver tangible product growth and success.
Elevify advantages
Develop skills
- Design key product metrics: develop DAU, retention curves, and engagement KPIs that drive real value.
- Excel in SQL for analytics: quickly extract cohorts, retention trends, and funnel performance data.
- Conduct causal analysis: apply A/B tests and quasi-experiments to measure true feature impacts.
- Master user segmentation: reveal hidden patterns by location, device type, and user actions.
- Deliver actionable reports: translate data changes into precise, confident product choices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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