Digital Product Management Course
Gain expertise in digital product management for loyalty solutions. Master defining MVPs, prioritising features, validating ideas, crafting user journeys, and developing data-backed roadmaps to enhance retention and revenue for small businesses in Kenya.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with skills to craft a clear product vision, establish measurable targets, and choose effective KPIs for growth. You will learn to build MVPs, prioritise features, design user journeys, test assumptions, and mitigate risks. Additionally, master go-to-market strategies, feedback mechanisms, and lifecycle improvements suited for small-business loyalty tools, enabling faster delivery of focused, data-informed products.
Elevify advantages
Develop skills
- Product strategy and KPIs: transform vision into clear 6-12 month goals for quick delivery.
- MVP scoping and prioritisation: select essential features using RICE, Kano, and risk-based methods.
- User journeys and UX flows: create mobile-first loyalty experiences that drive conversions.
- Experimentation and risk management: test assumptions through lean experiments and pilots.
- Go-to-market and feedback loops: launch, track, and refine using actual user insights.
Suggested summary
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