Predictive Analytics for Marketing Course
Transform data into revenue through Predictive Analytics for Marketing. Master building and evaluating models, targeting high-value segments, optimising campaigns and budgets, and measuring lift, ROI, and impact across marketing channels. Gain hands-on experience with real datasets to create efficient, repeatable workflows that boost campaign performance and business outcomes.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with practical skills to leverage predictive analytics in marketing. Define business objectives, prepare customer data, build and assess models, and apply insights for targeting, testing, and budgeting. Use real datasets to monitor results and develop ROI-driven optimisation processes.
Elevify advantages
Develop skills
- Campaign objective design: turn marketing goals into sharp predictive targets.
- Customer data prep: clean, enrich, and engineer RFM and behavioural features fast.
- Predictive model selection: pick, tune, and evaluate models for marketing uplift.
- Targeting and budget optimisation: segment, prioritise, and allocate spend by score.
- Experimentation and monitoring: run A/B tests and track drift, ROI, and lift.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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