Olfactory Marketing Course
4/5
Learn to harness scent for boosting sales, customer dwell time, and brand loyalty. This course equips marketers to create signature fragrances, plan scent zones in stores, test effectiveness, and leverage aroma as a key retail strategy, tailored for practical business impact.

4.0 in the evaluation
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master designing scent experiences aligned with brand identity to draw customers and achieve business objectives. This hands-on course explores scent psychology, developing aroma concepts, store zoning, diffusion tech, team training, evaluation methods, performance metrics, and secure rollout for effective, scalable scent initiatives.
Elevify advantages
Develop skills
- Design scent strategies that capture brand identity through targeted aromas.
- Integrate scents with lighting, music, and displays for immersive retail experiences.
- Conduct scent pilots, measure KPIs like footfall and sales uplift.
- Select diffusers, manage suppliers, and establish store scent protocols.
- Ensure safe scent use with psychology insights, ethics, and allergy precautions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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