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Nudging in Marketing Course

Nudging in Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Learn to create ethical nudges that influence shoppers towards healthier grocery options in Indonesia. The course addresses essential behavioural biases, digital choice design, and hands-on strategies for search, product pages, cart, and checkout stages. Master conducting thorough A/B tests, monitoring results with precise metrics, and deploying effective nudges that honour user trust and regional guidelines.

Elevify advantages

Develop skills

  • Design behavioural nudges to create practical, effective strategies for e-commerce platforms.
  • Apply decision biases like defaults, framing, and salience to steer healthy consumer choices.
  • Optimise digital choice architecture using visuals, labels, and bundles to boost conversions.
  • Conduct quick A/B tests to measure, analyse, and scale successful nudges with reliable metrics.
  • Implement ethical nudges that promote transparency, build trust, and respect user autonomy.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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