Media Industry Marketing Course
Gain expertise in media marketing for streaming services: research US competitors, craft precise positioning for 18-35 audiences, design impactful launch campaigns, and enhance cross-channel results using data-driven KPIs, testing, and reliable strategies. This course equips you with practical tools to reduce costs, boost conversions, and scale campaigns confidently in the dynamic streaming landscape.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This focused course teaches you to research US streaming audiences, analyse competitors, and create targeted value propositions for 18-35 viewers. Master channel selection, launch planning, creator briefs, and high-impact campaigns. Develop analytics, testing, and optimisation skills to cut costs, increase conversions, and grow results effectively.
Elevify advantages
Develop skills
- Research streaming markets: analyse US platforms and 18-35 audiences swiftly.
- Positioning and messaging: develop clear value propositions and converting short-form copy.
- Media mix strategy: select top channels and tactics for quick, cost-effective launches.
- Campaign setup and launch: create 4-week plans, budgets, and influencer partnerships.
- Performance analytics: monitor KPIs, conduct A/B tests, and optimise CPI and retention.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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