Marketing Research Course
This hands-on course equips you with essential marketing research skills, from defining problems and KPIs to designing surveys, analysing data, conducting competitor research, and creating prioritised action plans and roadmaps that enhance marketing effectiveness and drive strong ROI in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to convert business objectives into targeted research goals, craft effective briefs, set measurable KPIs, design surveys and interviews, use efficient sampling methods, analyse quantitative and qualitative data, incorporate secondary data for actionable insights, prioritise recommendations, and develop 6-12 month strategies that deliver real business impact.
Elevify advantages
Develop skills
- Define precise research problems and KPIs for efficient studies.
- Design effective surveys and interviews for reliable insights.
- Analyse data to create clear customer segments.
- Transform findings into prioritised actions and strategic plans.
- Perform quick market and competitor desk research.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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