Marketing Planning Course
Master marketing planning for eco-friendly direct-to-consumer brands. Gain skills in audience segmentation, brand positioning, channel strategies, budgeting, and KPIs to create a 6-month roadmap. This drives sustainable growth, improves customer retention, and transforms insights into effective campaigns that deliver profitable results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This hands-on course provides a step-by-step plan to expand an eco-friendly home cleaning brand. You will learn to segment markets, develop buyer personas, chart purchase journeys, and establish strong positioning with effective messaging. Conduct competitor analysis, select optimal channels, create a six-month roadmap, manage budgets, implement analytics, and refine campaigns for lasting, profitable success.
Elevify advantages
Develop skills
- Customer insights and segmentation: map journeys, personas, and LTV quickly.
- Brand positioning and messaging: create clear eco value propositions without greenwashing.
- Market and competitor analysis: identify trends, claims, and rivals for quick wins.
- Channel and campaign strategy: build 6-month roadmaps, content plans, and tests.
- Budget and performance optimisation: define KPIs, track GA4, and scale conversions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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