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Marketing Plan Course

Marketing Plan Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This practical course walks you through creating a full data-backed marketing plan for an eco-friendly home cleaning product line. You'll set clear goals and KPIs, analyse markets and rivals, group customers effectively, develop strong positioning, and build a compelling value offer. Next, you'll outline channels, budgets, schedules, and tweaks to make your plan ready for action, tracking, and rollout.

Elevify advantages

Develop skills

  • Customer segmentation: create buyer profiles and targeted eco-aware groups.
  • Positioning strategy: develop unique selling points, key benefits, and value progression quickly.
  • KPI planning: establish SMART targets, track customer acquisition costs, lifetime value, and conversion goals.
  • Channel mix design: select cost-effective paid, organic, email, and in-store approaches.
  • Budget and testing: distribute funds wisely, conduct A/B tests, and refine campaigns for results.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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