Marketing Performance & Control Course
Master marketing performance and control in this course. Track key metrics like ROI and ROAS, build effective dashboards, establish benchmarks, optimise budgets, and transform channel data into actionable insights and executive reports that confidently boost revenue. Gain hands-on skills to benchmark channels, design dashboards, create reports, communicate results, and plan quarterly improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Master vital performance metrics, create realistic datasets, and confidently compute ROI, ROAS, CPA, and break-even points. Learn to benchmark marketing channels, build intuitive dashboards, and produce succinct executive reports that inform budget decisions and optimisations. Develop practical abilities to share results, design tests, and enhance outcomes each quarter.
Elevify advantages
Develop skills
- Build ROI dashboards from raw channel data for executive insights.
- Calculate CPA, ROAS, and ROI to assess channel profitability swiftly.
- Design budget reallocations using guardrails and testing frameworks.
- Apply benchmarks and funnel data to compare channels and set targets.
- Communicate performance via concise CEO reports with actions and tests.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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