Marketing Mix Course
This course equips you with essential marketing mix strategies for launching smart products successfully. Learn to create customer personas, set competitive prices, choose optimal channels, run promotions with clear KPIs, and develop a 6-month go-to-market plan using data-driven decisions to drive revenue growth and customer retention effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to identify target markets, design standout products and apps, price smartly with cost and competitor data, promote effectively for acquisition and loyalty, select best channels, and build a solid 6-month launch strategy with KPIs, tracking tools, and quick tests to boost outcomes swiftly.
Elevify advantages
Develop skills
- Data-driven pricing: Establish profitable prices using real-world costs and competitor analysis.
- Target market insights: Develop customer personas, segments, and rapid competitor reviews.
- Channel strategy: Select and refine direct, retail, and online marketplace distribution.
- High-impact promotion: Design KPIs, ad experiments, and cost-effective customer acquisition.
- Launch optimization: Create 6-month plans with metrics, tests, and risk management strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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