Marketing Finance Course
This course equips you to master marketing finance, transforming channel data into precise ROI, profit forecasts, and smart budget choices. Learn key metrics like CAC, LTV, and unit economics, plus scenario modelling, to confidently reallocate funds and deliver clear, revenue-driven plans to executives.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to compute ROI, unit economics, and payback periods for confident channel evaluation. Develop reliable models for product lines, revenue and profit forecasting, plus scenario and sensitivity analyses. Master presenting budget shifts, risk explanations, and data-backed recommendations for swift leadership action.
Elevify advantages
Develop skills
- Build quick ROI models for channels, unit economics, and payback times.
- Track vital metrics like CAC, CTR, CPC, and conversions to assess channel performance.
- Forecast e-commerce revenue, margins, and product line results efficiently.
- Optimise budgets by running scenarios to boost profit and ROI.
- Craft executive reports from complex data into concise, impactful insights.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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