Marketing Data Scientist Course
Master marketing data science by turning customer data into lift, revenue, and ROI. Learn causal impact, uplift modelling, segmentation, A/B testing, and campaign optimisation to design smarter campaigns and prove incremental impact with confidence. This hands-on course equips you with practical skills to launch data-driven marketing initiatives that deliver measurable business results across various channels and campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course teaches you to transform raw customer data into accurate predictions and tangible revenue growth. Key topics include data preparation, feature engineering, conversion and revenue modelling, uplift methods, causal inference, A/B testing, ROI calculation, plus model deployment, monitoring, and governance for confident, data-backed marketing campaigns that track real outcomes.
Elevify advantages
Develop skills
- Build marketing ML pipelines: clean data, engineer features, prevent leakage fast.
- Model conversion and revenue: tune, calibrate, and explain tree-based models.
- Design uplift tests and causal experiments to prove true campaign impact.
- Turn scores into actions: segment, optimise budget, and prioritise channels.
- Monitor drift, ROI, and KPIs with dashboards for always-on model governance.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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