Marketing Analytics Course
This hands-on course equips you with essential marketing analytics skills, covering ROAS, CPA, CTR calculations, dashboard creation, A/B testing, and budget allocation. Transform raw campaign data from all channels into actionable insights, informed decisions, and effective optimisation strategies to boost performance and efficiency.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical skills to clean and prepare CSV data, validate key performance metrics, perform exploratory data analysis using visualizations and dashboards. Learn to apply statistical methods for diagnosing results, benchmark against industry standards, and develop data-backed recommendations, summaries, and decisions for budgets and optimizations.
Elevify advantages
Develop skills
- Prepare marketing data by quickly cleaning messy CSVs into ready-to-analyse datasets.
- Master core KPIs by accurately calculating and validating CPC, CPA, ROAS, CTR, and CVR.
- Diagnose campaign performance to identify waste, outliers, and underperforming areas confidently.
- Create marketer-friendly visualisations and dashboards that support key business decisions.
- Optimise budgets through smart reallocation, testing adjustments, and clear recommendation reports.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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