Marketing Analyst Course
Gain essential marketing analytics skills to assess channels, spot trends, create dashboards, and refine budgets. Master metrics like CTR, CPA, ROAS, attribution models, and testing techniques to drive revenue growth and boost ROI with confident, evidence-based choices that deliver real results in your campaigns.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical course teaches you to evaluate channel performance, match spending to outcomes, and identify trends using time series and segmentation methods. You'll master key KPIs, basic attribution, and budget optimisation strategies, applying them via experiments, dashboards, and channel comparisons to allocate funds wisely and deliver strong data-backed advice.
Elevify advantages
Develop skills
- Channel analysis: compare CTR, CPA, ROAS, and LTV to quickly identify top-performing campaigns.
- Trend detection: apply time series and segmentation to reveal growth opportunities.
- Budget optimisation: shift spending using marginal ROAS, CPA thresholds, and scenario planning.
- Experiment design: conduct A/B and holdout tests to confirm marketing strategies swiftly.
- Reporting mastery: develop impactful dashboards and summaries for key decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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