Marketing 101 Course Free
Marketing 101 Free Course teaches practical marketing essentials for small food businesses. Learn to define strong value propositions, apply the 4Ps marketing mix with low-cost strategies, build customer personas, conduct basic competitor analysis using free tools, track performance metrics in spreadsheets, and develop actionable plans to boost sales and prove marketing results swiftly.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This free Marketing 101 course equips you with hands-on skills to craft a compelling value proposition, develop detailed customer personas, and assess local competitors using easy tools. You'll master applying the 4Ps to a single food outlet, designing budget-friendly promotions, monitoring essential metrics via simple dashboards, and creating a practical 4-8 week action plan that business owners can quickly grasp and approve.
Elevify advantages
Develop skills
- Develop sharp value propositions and consistent messaging for stores or social media.
- Implement the 4Ps effectively for single-site food businesses using affordable methods.
- Conduct simple local market research and profile competitors with free digital tools.
- Create detailed customer personas and convert insights into engaging marketing content.
- Monitor store performance metrics in spreadsheets and refine promotions through rapid testing.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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