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Market Positioning Course

Market Positioning Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain skills to analyse the ready-to-drink iced coffee market, spot high-potential customer groups, and create detailed buyer profiles. Master building strong value propositions, solid product positioning, and coordinated decisions on product, price, distribution, and promotion, plus evaluate risks, monitor results, and adjust swiftly for successful product launches.

Elevify advantages

Develop skills

  • Design target segments by defining ready-to-drink iced coffee buyer profiles swiftly.
  • Conduct market scans through quick competitive analysis and trend reviews for iced coffee.
  • Craft positioning by creating strong value propositions and reliable product claims.
  • Set up marketing mix by aligning product, price, place, and promotion with positioning.
  • Track performance by monitoring KPIs and refining positioning using data insights.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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