Lead Generation in Marketing Course
This course provides a 30-day plan to build and optimise a lead generation system. Learners will define ideal customer profiles and buyer personas, create high-converting funnels and lead magnets, set SMART goals, track key performance indicators from marketing qualified leads to sales qualified leads, use proven strategies across channels like SEO, LinkedIn, ads, and webinars, apply attribution methods, and establish smooth sales handoffs to boost demos, revenue, and reliable pipelines.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain a clear 30-day roadmap to launch and optimise a full lead generation engine. Master defining ideal customer profiles and buyer personas, designing converting funnels and lead magnets, setting SMART goals, tracking KPIs from MQL to SQL, using channel playbooks for SEO, LinkedIn, ads, and webinars, practical attribution, and reliable sales handoffs for more demos and revenue.
Elevify advantages
Develop skills
- Define ICPs and buyer personas for targeted leads.
- Deploy SEO, LinkedIn, ads, and webinars for quality leads.
- Build funnels, pages, forms, and magnets to capture MQLs.
- Qualify leads from MQL to SQL and handoff to sales.
- Follow a 30-day roadmap to launch, track, and scale leads.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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