IT Marketing Course
Gain expertise in IT marketing through a structured 3-month action plan featuring defined KPIs and a $3,000 budget guide. Acquire insights into B2B IT buyers, effective positioning strategies, lead cultivation techniques, and practical templates to swiftly deploy campaigns that deliver strong conversions and business growth.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This IT Marketing Course offers a targeted three-month strategy to attract and convert B2B IT clients. You will learn to profile buyer personas, craft compelling value propositions, address objections, and segment accounts for cloud and security products. Develop practical paid media budgets, establish key performance indicators, conduct affordable tests, and utilise pre-built templates for emails, advertisements, webinars, and landing pages to generate quality leads swiftly.
Elevify advantages
Develop skills
- Map IT buyer insights: rapidly identify B2B technology decision-makers and their key challenges.
- Create cloud product personas: develop precise, targeted profiles for Workspace and Security solutions.
- Develop powerful IT value propositions: simplify intricate features into compelling, evidence-based benefits.
- Execute a 90-day IT demand generation plan: initiate efficient, trackable campaigns on essential digital platforms.
- Master budget and KPI management: effectively distribute $3K funds and expand successes using straightforward dashboards.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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