In-Store Product Promotion Course
Gain expertise in boosting grocery store product promotions. Master shopper psychology, effective shelf and display strategies, private label activation, and data-driven promo testing to drive trials, sales growth, and strong ROI in every campaign. Ideal for marketers aiming to excel in retail environments with practical, measurable tactics.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with strategies to increase product trials and sales in grocery stores through proven, repeatable methods. You will explore shopper behaviour fundamentals, store layouts, merchandising techniques, private label strategies, and display designs. Develop pilot programmes, train teams, handle budgets, and evaluate outcomes using KPIs, POS data, and test-control comparisons.
Elevify advantages
Develop skills
- Understand in-store shopper psychology to apply quick insights that drive purchases.
- Design impactful retail merchandising with effective layouts, end-caps, and cross-merchandising.
- Create cost-effective, high-return in-store promotions like sampling and displays.
- Activate private labels using clever claims, packaging, and shelf narratives to increase trials.
- Measure promotion success by tracking uplift, conversions, and test versus control results efficiently.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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