Go-to-Market Marketing Course
Master go-to-market marketing with a step-by-step playbook for B2B launches. Align sales and marketing, define MQL/SQL, build launch campaigns, and track the metrics that grow pipeline, win rates, and revenue. This course equips you with practical tools to plan, execute, and measure high-impact product launches that deliver real revenue growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Go-to-market Marketing Course gives you a practical, step-by-step system to plan and execute high-impact product launches. Learn how to research buyers, define ICPs and TAM, craft focused positioning, align teams on lead stages, and build launch campaigns with clear roles, timelines, and SLAs. Finish with dashboards, feedback loops, and enablement assets that drive pipeline and measurable revenue results.
Elevify advantages
Develop skills
- GTM team alignment: build fast pre-launch plans and clear sales-marketing SLAs.
- B2B buyer research: map roles, workflows, KPIs, and competitive landscapes quickly.
- Funnel design: define MQL/SQL, lead scoring, and tight CRM handoff workflows.
- GTM messaging: craft sharp value props, proof points, and tested positioning.
- Launch execution: design campaigns, enable sales, and track pipeline-driving metrics.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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