Food Pricing Course
This course equips you with essential food pricing skills for chilled ready meals, covering cost analysis, competitor benchmarking, strategic shelf pricing, and promotional planning to ensure profitable pricing that boosts brand strategy and appeals to retailers and shoppers alike. Ideal for navigating competitive grocery markets effectively.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills in defining chilled ready meal products, segmenting customers, and benchmarking competitors in major grocery channels. Master cost estimation, unit economics building, and shelf pricing for strong positioning and solid margins. Practice launch promotions, price scenarios, and data-backed pricing presentations.
Elevify advantages
Develop skills
- Food pricing basics: quickly calculate shelf prices using costs, margins, and taxes.
- Competitor benchmarking: analyse SKUs, price tiers, and grocery data.
- Ready-meal economics: estimate costs for ingredients, packaging, and logistics.
- Pricing strategy: establish margin goals, tiers, and psychological pricing.
- Promo planning: create supermarket offers that protect base prices.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
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Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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