Executive Strategic Marketing Course
Master executive strategic marketing with a complete go-to-market plan for Brazil’s B2B SaaS space. Learn segmentation, positioning, ABM, product-led growth, KPIs, and risk mitigation to drive measurable revenue and long-term competitive advantage in the Kenyan business context.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Executive Strategic Marketing Course equips you to create a targeted, sustainable growth strategy for NexaFlow in Brazil. Master defining valuable market segments, developing strong value propositions and positioning, planning product-led and account-based marketing efforts, establishing 12-month goals, selecting optimal channels, monitoring key performance indicators, and building a practical roadmap with risk controls for reliable, trackable outcomes.
Elevify advantages
Develop skills
- Segment selection mastery: choose high-LTV B2B niches with TAM/SAM/SOM rigor.
- Value proposition design: craft defensible positioning for Brazilian B2B SaaS.
- Go-to-market playbooks: build PLG, ABM, and partner-led initiatives fast.
- Data-driven marketing: set KPIs, dashboards, and experiments that lift ROI.
- Strategic roadmap planning: prioritize quick wins, manage risks, and allocate budget.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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