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Direct Marketing Campaigns Course

Direct Marketing Campaigns Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This course teaches how to define clear goals, create valuable customer segments, and design a 6-week email and SMS campaign that drives conversions. You will master offer creation, personalisation, creative testing, timing, automation, and compliance rules. It includes targeted research for eco-friendly kitchen products and a framework for monitoring KPIs, adjusting campaigns live, and delivering fast, tangible results.

Elevify advantages

Develop skills

  • Campaign planning: create a 6-week direct marketing plan that gets results.
  • Segmentation strategy: identify high-value email and SMS customer groups that convert.
  • Offer and messaging: develop personalised, testable offers for email and SMS.
  • Channel orchestration: set up automated email and SMS sequences safely.
  • Performance optimisation: monitor KPIs, test variations, and improve campaigns live.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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