Data Science for Marketing Course
Transform marketing data into revenue growth. This Data Science for Marketing Course teaches data cleaning, customer segmentation, channel ROI measurement, churn and LTV prediction, and dashboard-driven decisions for impactful campaigns. Gain skills to analyse customer behaviour, optimise budgets, and ensure reliable tracking for confident marketing strategies.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches data cleaning and preparation for customer and order data, customer profiling, seasonality detection, and dashboard creation. Master segmentation, RFM scoring, churn prediction, basic LTV calculation for targeted audiences. Evaluate channel performance, conduct A/B tests, reallocate budgets effectively, and apply governance for reliable, swift marketing decisions.
Elevify advantages
Develop skills
- Customer analytics: profile customers, orders, and seasonal trends quickly.
- Segmentation and scoring: create RFM, churn, and LTV scores for targeted marketing.
- Channel performance: assess ROAS, net contribution, and optimal campaign mixes.
- Experiment design: run A/B tests and holdouts to test marketing strategies swiftly.
- Activation and governance: deploy segments to ad platforms with robust tracking.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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