Data Marketing Course
This course equips you with data-driven marketing expertise for e-commerce success. Dive into benchmarks, essential metrics, customer segmentation, A/B testing, personalisation techniques, and attribution methods. Design precise campaigns, refine performance, and demonstrate clear revenue gains to stakeholders with confidence and precision.
from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to transform raw data into smart, revenue-boosting marketing strategies. Master customer segmentation, targeted campaign design, content personalisation, and key performance benchmarks. Create easy dashboards, select vital KPIs, conduct A/B tests independently, and ensure privacy compliance for scalable, measurable campaigns that deliver results.
Elevify advantages
Develop skills
- Data benchmarking: tailor industry standards to establish achievable marketing goals.
- E-commerce analytics: monitor customer lifetime value, conversion rates, and critical email KPIs.
- Customer segmentation: develop RFM and behavioural groups for rapid revenue growth.
- A/B testing for marketers: plan, execute, and analyse efficient tests on your own.
- Campaign measurement: produce compelling dashboards and reports to influence leadership.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André FelipePrompt Engineering Student
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