Data-Driven Marketing Course
Gain expertise in data-driven marketing by converting customer insights into targeted segments, effective campaigns, and trackable ROI. Build skills in testing, analytics, and optimisation to drive higher conversions and confident marketing choices that deliver results in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to transform customer behaviour data into precise segments, create solid data models, and craft high-converting targeted campaigns. Master tracking setup, KPI definition, A/B and holdout testing, plus performance optimisation using intuitive dashboards. Includes ready templates, real examples, and a practical home fitness e-commerce case study for instant application.
Elevify advantages
Develop skills
- Build effective customer segments from raw data into practical profiles.
- Design robust A/B tests with clear hypotheses, samples, and success metrics.
- Track complete funnel performance using pixels, UTMs, and ROI dashboards.
- Plan precise campaigns aligning audiences, messages, KPIs, and budgets.
- Apply real market data with solid assumptions and benchmarks for fitness products.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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