Customer Acquisition Cost Optimization Course
Gain expertise in optimising Customer Acquisition Costs for marketing success. Learn to evaluate channels, run experiments, enhance funnels, and shift budgets to top-performing campaigns. This equips you to cut CAC, increase LTV, and drive sustainable growth confidently.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical approach to reducing Customer Acquisition Costs while ensuring steady growth. You will master accurate CAC calculation and attribution, performance benchmarking, and channel and campaign analysis using key metrics. Develop test-based plans to optimise media, creatives, and funnels, prioritise actions, track outcomes, and make assured budget choices within weeks.
Elevify advantages
Develop skills
- Master CAC analytics: calculate, compare, and optimise costs across channels swiftly.
- Apply practical attribution: use simple models to measure ROAS, LTV, and payback periods.
- Create test playbooks: run quick A/B tests to eliminate waste and expand successes.
- Optimise funnels effectively: improve ads, landing pages, and offers to boost conversions.
- Develop growth roadmaps: craft 30-day plans for CAC reduction with defined KPIs.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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