Commercial Marketing Course
Gain expertise in commercial marketing through a full guide on choosing channels, running A/B tests, analysing funnel metrics, and handling a $50K media budget. Master audience segmentation, campaign optimisation, and achieving tangible ROI in both B2B and B2C environments, empowering data-led growth strategies for Kenyan businesses.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with a hands-on system to manage and optimise a $50,000 monthly marketing budget, identify exact customer groups, and select ideal paid, organic, and owned channels. You will learn to build sales funnels for B2B and B2C, compute CPA and ROI, measure key performance indicators, and conduct organised tests to confidently distribute resources and grow outcomes using solid data insights.
Elevify advantages
Develop skills
- Data-driven testing: conduct A/B tests and quickly scale successful campaigns.
- Channel strategy: select, plan, and refine high-return SaaS marketing efforts.
- Budget mastery: distribute a $50k media budget and adjust spending based on performance.
- Funnel analytics: design B2B/B2C funnels and monitor CPA, LTV, and ROI effectively.
- Pro audience segmentation: create B2B/B2C customer profiles and target offers to specific pains.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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