Brand Positioning Course
Master brand positioning to drive marketing wins. Learn competitor analysis, frame of reference selection, crafting precise positioning statements, building compelling reasons to believe, and designing customer personas that shape products, messages, and business growth in practical ways.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to pinpoint a clear single-minded benefit, select ideal emotional or functional angles, and support them with strong proof points. Develop precise customer personas, write targeted positioning statements, pick optimal reference frames, and use simple research to study rivals and form actionable strategies for instant use.
Elevify advantages
Develop skills
- Map competitor insights: transform quick online research into smart positioning actions.
- Write positioning statements: create concise 3-5 line brand stories for internal use.
- Design customer personas: develop and check simple, job-to-be-done focused profiles.
- Craft single-minded benefits: pinpoint one strong emotional or functional promise.
- Develop RTBs: turn product features into short, convincing proof for your messages.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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