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B2B Account-Based Marketing Course

B2B Account-Based Marketing Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This B2B Account-Based Marketing Course equips you with a practical framework to secure and expand key accounts. Master defining ideal customer profiles and buying committees, leveraging intent data for account selection and prioritisation, crafting personalised multi-channel campaigns with suitable tools, and monitoring pipeline performance through dashboards, key metrics, and immediate optimisation techniques.

Elevify advantages

Develop skills

  • Design ABM plays: build targeted executive, technical, and nurture sequences.
  • Select target accounts: use firmographic, technographic, and intent data smartly.
  • Define ICP and buyers: map enterprise roles, pains, and tech stack signals.
  • Orchestrate ABM campaigns: align tools, timelines, and sales collaboration.
  • Measure ABM impact: track account engagement, pipeline influence, and ROI.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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