Advanced Marketing Extension Course
Master advanced marketing using data-driven strategies, omnichannel journey design, and 12-month growth planning tailored for DTC skincare brands. Develop skills in analytics, experimentation, personalisation, and ROI-focused decision-making to achieve measurable business results and sustainable growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This Advanced Marketing Extension Course equips you with practical tools to boost growth for a U.S. DTC skincare brand. Learn core metrics, unit economics, and analytics setup, then dive into cohort analysis, funnel optimisation, and experimentation methods. Design omnichannel customer journeys, enhance personalisation strategies, and create a detailed 12-month roadmap with clear goals, milestones, and governance for effective implementation.
Elevify advantages
Develop skills
- Data-driven marketing analysis: run cohorts, funnels, A/B tests that drive ROI.
- Omnichannel growth tactics: optimise paid, social, email, SMS, and marketplaces.
- Customer segmentation mastery: build RFM, CLTV, and lifecycle journeys fast.
- 12-month growth roadmapping: set SMART goals, prioritise, and execute quickly.
- Analytics architecture setup: design tracking, attribution, and reporting that scale.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...

Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.

Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!

Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.

André FelipePrompt Engineering Student
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