Visual Merchandising Training
Gain mastery in visual merchandising to convert store visitors into buyers. Discover store layouts, window displays, and in-store standards that match marketing campaigns, enhance conversion rates, and lift average transaction values—tailored for marketing experts in fashion and retail environments across Kenya and beyond.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches how to plan effective store layouts, manage customer flow, and create zones that boost sales and basket size. You will learn to design seasonal windows, impactful focal tables and walls, and use lighting, colour, props, and signage. Connect displays to key performance indicators with practical templates, research sources, and standards for immediate use in fashion retail settings.
Elevify advantages
Develop skills
- Plan store layouts to improve customer flow and sales quickly.
- Design seasonal windows with storytelling to attract shoppers.
- Align visuals with KPIs like traffic, UPT, and revenue targets.
- Style in-store displays to encourage add-on purchases.
- Conduct simple A/B tests to refine visual merchandising strategies.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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