Trade Show Management Course
Gain expertise in managing trade shows for marketing wins. Discover how to select suitable events, establish SMART objectives, design compelling booths, generate leads before the event, capture and qualify prospects, and deliver ROI reports that justify each show's value. This course equips you with practical tools to make every trade show count towards business growth and revenue.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to choose appropriate trade shows, define clear goals, and prepare budgets using market insights. You will learn effective pre-event marketing, booth setup, engaging visitors, and capturing leads that drive sales. Additionally, master follow-up processes, performance reporting, and lead nurturing to ensure all events deliver measurable results and repeatable success.
Elevify advantages
Develop skills
- Trade show strategy: set clear SMART goals and match events to your ideal customer profile.
- Booth design: create layouts, manage traffic flow, and craft experiences that draw buyers quickly.
- Lead capture: use efficient badge scanning integrated with CRM for proper qualification.
- Pre-show promotion: develop cost-effective multichannel campaigns to fill your schedule.
- Post-show follow-up: monitor key performance indicators and execute nurture sequences that build sales pipelines.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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