Strategic Marketing and Communications Course
Gain expertise in strategic marketing and communications tailored for contemporary brands. Master customer segmentation, value propositions, cohesive messaging, integrated channel strategies, and performance KPIs to create impactful campaigns that boost awareness, engagement, and quantifiable growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course equips you with hands-on skills to segment customers effectively, develop robust value propositions, and construct detailed buyer personas for sustainable products. You will learn to establish unified brand positioning, craft concise messaging frameworks, and devise integrated plans across paid media, PR, CRM, and social channels. Additionally, master setting intelligent KPIs, designing performance dashboards, and implementing governance structures, roles, and routines to ensure all campaigns remain aligned, trackable, and optimised for success.
Elevify advantages
Develop skills
- Integrated channel planning: develop coordinated paid, CRM, PR, and social strategies.
- Customer segmentation: craft targeted personas and compelling value propositions.
- Unified brand messaging: establish consistent positioning and message frameworks.
- Marketing analytics: select effective KPIs, build dashboards, and measure multi-channel returns.
- Governance and workflows: define roles, processes, and playbooks for seamless execution.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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