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Strategic Brand Management Course

Strategic Brand Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

The Strategic Brand Management Course equips you with a practical toolkit to develop a flavoured sparkling water brand in the US market. You'll examine category trends, competitors, and consumers, establish precise positioning, create a cohesive identity system, and outline a 12–18 month activation plan featuring measurable KPIs, governance, and reporting to ensure all efforts are aligned, effective, and outcome-oriented.

Elevify advantages

Develop skills

  • Market analysis: assessing size, trends, and competitor opportunities in flavoured sparkling water.
  • Audience insights: developing data-informed segments, personas, and usage moments.
  • Brand positioning: formulating clear benefit structures and effective messaging frameworks.
  • Brand identity: creating distinctive visual, verbal, and packaging elements.
  • Activation planning: designing 12–18 month strategies with KPIs and ROI-driven approaches.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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