Strategic Brand Management Course
This course provides a comprehensive guide to building and launching a successful flavoured sparkling water brand in the US, covering market research, consumer insights, strategic positioning, identity development, and activation planning with measurable outcomes.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
The Strategic Brand Management Course equips you with a practical toolkit to develop a flavoured sparkling water brand in the US market. You'll examine category trends, competitors, and consumers, establish precise positioning, create a cohesive identity system, and outline a 12–18 month activation plan featuring measurable KPIs, governance, and reporting to ensure all efforts are aligned, effective, and outcome-oriented.
Elevify advantages
Develop skills
- Market analysis: assessing size, trends, and competitor opportunities in flavoured sparkling water.
- Audience insights: developing data-informed segments, personas, and usage moments.
- Brand positioning: formulating clear benefit structures and effective messaging frameworks.
- Brand identity: creating distinctive visual, verbal, and packaging elements.
- Activation planning: designing 12–18 month strategies with KPIs and ROI-driven approaches.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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