Sports Event Marketing Course
Dive into sports event marketing, covering everything from audience research and sponsor attraction to low-budget event planning, social media strategies, and ROI tracking. Build skills to boost registrations, revenue, and brand visibility for local sports tournaments, races, and similar events, ensuring long-term success through data-driven reports and renewals.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course teaches you to research local sports events like races and tournaments, craft value propositions for participants and sponsors, and create attractive sponsorship packages. You'll master timeline planning, budget management, cost-effective promotions via social, community, and digital platforms, plus setting KPIs, monitoring outcomes, and producing reports for sustained growth and retention.
Elevify advantages
Develop skills
- Research sports audiences by quickly segmenting local fans, teams, and potential sponsors.
- Design sponsorship packages with ROI-focused tiers and compelling presentations for sponsors.
- Manage low-budget events through effective timelines, volunteer coordination, and impactful activations.
- Develop content and social media strategies to increase registrations via targeted campaigns.
- Analyse post-event data, report on KPIs, demonstrate sponsor value, and enhance retention rates.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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