PR Course
Master public relations for sustainable brands in Kenya. Learn to dodge greenwashing, create trustworthy eco-messages, monitor key performance indicators, handle reputation risks, and develop data-backed campaigns that boost trust, media reach, and marketing results across local markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain practical tools to build and safeguard eco-friendly brand reputation. Master crafting compliant sustainability claims, evidence-based messaging, transparent PR strategies, and campaigns from quick responses to lasting credibility. Excel in KPIs, social listening, and ongoing improvements to demonstrate impact and sharpen communications.
Elevify advantages
Develop skills
- Data-driven PR measurement: quickly track sentiment, share of voice, and coverage quality.
- Sustainability messaging: develop credible green claims that steer clear of greenwashing.
- Brand reputation analysis: compare competitors and identify rising perception threats.
- Strategic PR playbooks: create fast-response and enduring reputation strategies.
- Stakeholder engagement: unite media, influencers, NGOs, and staff to foster trust.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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