Nudging in Marketing Course
Gain expertise in nudging techniques for marketing to encourage healthier grocery selections and improve conversion rates. This course explores behavioural economics, digital choice architecture, and A/B testing methods to develop ethical, impactful nudges suited to shopper behaviours in Indonesia and similar markets, ensuring practical application while upholding user trust.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Learn to create ethical nudges that influence shoppers towards healthier grocery options in Indonesia. The course addresses essential behavioural biases, digital choice design, and hands-on strategies for search, product pages, cart, and checkout stages. Master conducting thorough A/B tests, monitoring results with precise metrics, and deploying effective nudges that honour user trust and regional guidelines.
Elevify advantages
Develop skills
- Design behavioural nudges to create practical, effective strategies for e-commerce platforms.
- Apply decision biases like defaults, framing, and salience to steer healthy consumer choices.
- Optimise digital choice architecture using visuals, labels, and bundles to boost conversions.
- Conduct quick A/B tests to measure, analyse, and scale successful nudges with reliable metrics.
- Implement ethical nudges that promote transparency, build trust, and respect user autonomy.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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