Neuromarketing Course
Tap into the brain's role in buying choices. This Neuromarketing Fundamentals Course equips marketers with insights from consumer psychology, compelling design techniques, and evidence-based testing methods to develop product pages and campaigns that lift sales conversions ethically, steering clear of deceptive practices. It covers neuroscience basics, bias exploitation, emotional appeals, practical applications for sleep products, UX enhancements, rapid A/B testing, analytics tools like heatmaps, and structured experimentation for sustained results.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how brain processes influence online purchases and gain hands-on strategies to enhance e-commerce performance. Master key neuroscience principles, cognitive biases, and emotional drivers, then implement them in product pages, sleep product messaging, user experience copy, and visual layouts. Practice conducting research, affordable testing, data review, and ethical tweaks to create a reliable system for ongoing improvements.
Elevify advantages
Develop skills
- Apply neuromarketing elements like biases, emotions, and motivations to increase sales conversions.
- Create soothing, high-end sleep product pages using convincing UX, images, and text.
- Conduct quick A/B tests and user research to confirm neuromarketing ideas.
- Leverage behaviour analytics and heatmaps to spot issues and refine product pages.
- Develop moral, effective neuromarketing trials and long-term improvement plans.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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