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Merchandising & In-Store Promotion Course

Merchandising & In-Store Promotion Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Boost in-store results with a practical course that shows you how to analyse stores and customers, plan zoning and circulation, and design effective product groupings and displays. Learn to build clear visual stories, optimise fitting rooms and checkout, and apply behavioural triggers. Turn data into action with KPIs, A/B tests, and simple tools that help you execute, measure, and continuously improve your visual strategy in retail environments.

Elevify advantages

Develop skills

  • Retail space analysis: quickly assess malls, traffic data, and target shoppers.
  • Visual storytelling: design high-impact, on-brand in-store promotions that sell fast.
  • Zoning and layout: plan shopper flow, wayfinding, and fixtures for maximum conversion.
  • Product display tactics: group, cross-sell, and spotlight hero items to lift AOV.
  • Performance tracking: use KPIs and A/B tests to refine merchandising in real time.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

Your lessons are perfect. I purchased the one-year package and finally have the opportunity to follow various topics of my interest without needing to change platforms... I thank you for everything you do, I've already recommended you to other people...
Giulio Carlo
Giulio CarloDigital Marketing Student
I like how the lessons are straight to the point and how I can change chapters and skip content I don't need.
Mariana Ferres
Mariana FerresPhotography Student
I like the content and the way videos are presented and transcribed, which speeds up the process!
Luciana Alvarenga
Luciana AlvarengaNail Design Student
The platform is fast, simple to use. The diversity of content and complementary videos help a lot with learning.
André Felipe
André FelipePrompt Engineering Student

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