Media Planning Course
This course equips you with essential media planning skills for effective digital marketing. Learn to develop budgets, craft channel strategies, target audiences precisely, analyse performance, and optimise campaigns across social media, search, video, influencers, and programmatic platforms to maximise ROAS, minimise risks, and deliver impactful results in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain hands-on skills to plan, buy, track, and optimise digital ad campaigns targeting 20-35 year old shoppers. Master funnel strategies, channel selection, audience profiling, budgeting, pacing, flighting, and tactics for Meta, TikTok, YouTube, search, display, influencers, programmatic, plus analytics, attribution, compliance, brand safety, and ROAS evaluation.
Elevify advantages
Develop skills
- Audience insights: profile 20-35 year old shoppers and segment by behaviour and values.
- Channel strategy: map funnel roles for TikTok, Meta, search, video, and influencers.
- Media budgeting: set goals, allocate spend, and build 3-month flighting plans quickly.
- Measurement setup: design GA4, pixels, UTMs, and dashboards for reliable reporting.
- Optimisation and risk: refine bids, creatives, and protect against fraud and brand safety.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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