Marketing Plan Fundamentals Course
Gain mastery in marketing plan basics by developing a full strategy for an eco-friendly bottle brand. This includes market analysis, customer research, 4Ps framework, KPIs, and actionable plans adaptable to any product for driving growth and tangible results. Perfect for building confidence in sustainable marketing efforts.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Discover how to create a targeted, data-backed plan to boost sales of eco-friendly reusable bottles. Cover market trends, regulations, clear goals, KPIs, and positioning. Gain hands-on experience in customer research, segmentation, and competitor analysis. Transform these insights into a practical 6–12 month roadmap featuring budgets, timelines, templates, and easy tracking methods to test, refine, and expand outcomes successfully.
Elevify advantages
Develop skills
- Develop data-informed marketing plans for eco-friendly reusable bottles.
- Define buyer personas and customer journeys for sustainable product rollouts.
- Design 4Ps strategies and pricing for circular economy brands reducing plastic.
- Build 6–12 month action plans including budgets, timelines, and campaign outlines.
- Establish SMART KPIs and straightforward dashboards to monitor sales and ROI.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...

Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.

Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!

Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.

Giulio CarloAluno de Engenharia de Prompt
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