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Marketing Budget Management Course

Marketing Budget Management Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This practical course teaches you to plan, allocate, and optimise marketing budgets across key acquisition and retention channels with clear financial targets, reliable benchmarks, and easy-to-use templates suited for Kenyan markets. You will learn to map the customer funnel, set ROAS and CAC thresholds, design effective tests, manage pilot campaigns, prevent fraud, and build a measurement system that connects spending to revenue, enabling confident reallocation and achievement of growth goals.

Elevify advantages

Develop skills

  • Build ROI-driven marketing budgets by turning revenue goals into smart channel splits.
  • Optimise cross-channel spend by reallocating quickly using ROAS, CAC, and clear rules.
  • Design and measure tests by launching lean experiments with solid stats and guardrails.
  • Map funnel roles by channel to align search, social, SEO, email, and influencers.
  • Set up tracking and dashboards to connect ad spend to revenue, LTV, and payback.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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