Marketing Automation Course
This course equips you with essential marketing automation expertise for B2B SaaS companies. You will learn to select the best platforms, ensure clean CRM data integration, design high-performing lead capture forms and workflows, implement effective lead scoring, and track vital metrics to optimise campaigns, align with sales teams, and demonstrate clear return on investment through data-driven improvements.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
Gain skills to select and justify ideal marketing automation platforms, craft effective email and workflow sequences, develop practical lead scoring systems, and maintain clean, synced CRM data. Master defining B2B SaaS buyer personas, accurately capturing and tagging contacts, and monitoring key funnel metrics to launch, measure, and refine automated campaigns for reliable revenue pipelines.
Elevify advantages
Develop skills
- Build reliable CRM data syncs using real-time updates, batch processing, deduplication rules, and hygiene practices.
- Design effective lead capture flows with optimised forms, custom fields, UTM tracking, and lifecycle management.
- Develop robust automation workflows for user trials, lead nurturing, routing assignments, and customer win-back strategies.
- Apply B2B SaaS lead scoring models to convert user engagement into qualified marketing leads.
- Monitor and refine funnel performance via custom dashboards, A/B testing, and email deliverability analysis.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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