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Marketing Automation Course

Marketing Automation Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

Gain skills to select and justify ideal marketing automation platforms, craft effective email and workflow sequences, develop practical lead scoring systems, and maintain clean, synced CRM data. Master defining B2B SaaS buyer personas, accurately capturing and tagging contacts, and monitoring key funnel metrics to launch, measure, and refine automated campaigns for reliable revenue pipelines.

Elevify advantages

Develop skills

  • Build reliable CRM data syncs using real-time updates, batch processing, deduplication rules, and hygiene practices.
  • Design effective lead capture flows with optimised forms, custom fields, UTM tracking, and lifecycle management.
  • Develop robust automation workflows for user trials, lead nurturing, routing assignments, and customer win-back strategies.
  • Apply B2B SaaS lead scoring models to convert user engagement into qualified marketing leads.
  • Monitor and refine funnel performance via custom dashboards, A/B testing, and email deliverability analysis.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

I was just promoted to Intelligence Advisor for the Prison System, and the course from Elevify was crucial for me to be chosen.
EmersonPolice Investigator
The course was essential to meet my boss's and the company's expectations.
SilviaNurse
Very great course. Lots of rich information.
WiltonCivil Firefighter

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