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Marketing Analyst Course

Marketing Analyst Course
from 4 to 360h flexible workload
valid certificate in your country

What will I learn?

This practical course teaches you to evaluate channel performance, match spending to outcomes, and identify trends using time series and segmentation methods. You'll master key KPIs, basic attribution, and budget optimisation strategies, applying them via experiments, dashboards, and channel comparisons to allocate funds wisely and deliver strong data-backed advice.

Elevify advantages

Develop skills

  • Channel analysis: compare CTR, CPA, ROAS, and LTV to quickly identify top-performing campaigns.
  • Trend detection: apply time series and segmentation to reveal growth opportunities.
  • Budget optimisation: shift spending using marginal ROAS, CPA thresholds, and scenario planning.
  • Experiment design: conduct A/B and holdout tests to confirm marketing strategies swiftly.
  • Reporting mastery: develop impactful dashboards and summaries for key decisions.

Suggested summary

Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.
Workload: between 4 and 360 hours

What our students say

As suas aulas são perfeitas. Adquiri o pacote de um ano e, finalmente, tenho a oportunidade de acompanhar diversos temas do meu interesse sem precisar mudar de plataforma... agradeço por tudo o que fazem, já recomendei vocês a outras pessoas...
Giulio Carlo
Giulio CarloAluno de Marketing Digital
Eu gosto de como as lições são direto ao ponto e como eu consigo alterar capítulos e pular conteúdos que não preciso.
Mariana Ferres
Mariana FerresAluna de Fotografia
Gosto do conteúdo e do modo de apresentação e transcrição de vídeos, o que acelera o processo!
Luciana Alvarenga
Luciana AlvarengaAluna de Design de Unhas
A plataforma é rápida, simples de usar. A diversidade de conteúdo e os vídeos complementares ajudam muito no aprendizado.
Giulio Carlo
Giulio CarloAluno de Engenharia de Prompt

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