Marketing 101 Course Free
Marketing 101 Free Course teaches practical marketing essentials for small food businesses. Learn to define strong value propositions, apply the 4Ps marketing mix with low-cost strategies, build customer personas, conduct basic competitor analysis using free tools, track performance metrics in spreadsheets, and develop actionable plans to boost sales and prove marketing results swiftly.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This free Marketing 101 course equips you with hands-on skills to craft a compelling value proposition, develop detailed customer personas, and assess local competitors using easy tools. You'll master applying the 4Ps to a single food outlet, designing budget-friendly promotions, monitoring essential metrics via simple dashboards, and creating a practical 4-8 week action plan that business owners can quickly grasp and approve.
Elevify advantages
Develop skills
- Develop sharp value propositions and consistent messaging for stores or social media.
- Implement the 4Ps effectively for single-site food businesses using affordable methods.
- Conduct simple local market research and profile competitors with free digital tools.
- Create detailed customer personas and convert insights into engaging marketing content.
- Monitor store performance metrics in spreadsheets and refine promotions through rapid testing.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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