Market Research Project Planning Course
Gain expertise in planning market research projects to drive marketing success. Master defining business problems, designing mixed-methods studies, recruiting suitable participants, analysing data, and benchmarking competitors to confidently execute impactful campaigns with minimal risk.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This course provides a practical framework for defining business challenges, establishing clear objectives, and developing testable hypotheses. Participants learn to plan mixed-methods research, select appropriate participants, design effective questions, analyse data reliably, and assess competitors, enabling low-risk, evidence-driven project planning.
Elevify advantages
Develop skills
- Market research scoping: convert business challenges into precise, testable objectives.
- Mixed-methods design: develop efficient qualitative and quantitative research plans.
- Audience targeting: identify segments, quotas, and ethical recruitment strategies.
- Pricing and demand sizing: compare competitors and forecast sustainable price levels.
- Decision-ready insights: create timelines, budgets, and clear go/no-go decisions.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
FAQs
Who is Elevify? How does it work?
Do the courses have certificates?
Are the courses free?
What is the course workload?
What are the courses like?
How do the courses work?
What is the duration of the courses?
What is the cost or price of the courses?
What is an EAD or online course and how does it work?
PDF Course