Market Research and Analysis Course
Master market research for RTD iced coffee. Learn to size markets, analyse competitors, segment consumers, and turn data into clear pricing, positioning, packaging, and channel strategies that drive confident marketing decisions and successful launches. This course equips you with practical skills to make data-driven decisions for business growth in competitive markets.

from 4 to 360h flexible workload
valid certificate in your country
What will I learn?
This practical Market Research and Analysis Course teaches you to define clear research objectives, size the RTD iced coffee market, analyse competitors with reliable data, segment consumers, track trends in health, flavour, and packaging, and create evidence-based reports with recommendations on pricing, positioning, channels, and launches.
Elevify advantages
Develop skills
- Turn market data into sharp insights and actionable marketing moves.
- Define tight research objectives that align with real business goals.
- Size RTD coffee markets using credible secondary data and growth metrics.
- Map competitors, spot white-space, and shape winning positioning.
- Build clear, evidence-backed reports with sources, tables, and recommendations.
Suggested summary
Before starting, you can change the chapters and workload. Choose which chapter to start with. Add or remove chapters. Increase or decrease the course workload.What our students say
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